Was Richard Hammond right about the BMW 7 series?

Richard Hammond, from the award-winning Top Gear TV programme, has suggested that the BMW 7 series, a hybrid vehicle, will go down as one of the biggest flops from the BMW portfolio. Is he right in his assumption? Is BMW’s association with the luxury end of the market reducing the attractions for electric vehicle and hybrid vehicle enthusiast?

I know this thread is from 2013 but…I think it was the first time around, people where reluctant to buy a hybrid car (new tech really) now (2016) people have hybrid cars left right and centre!