The eagerly awaited BMW i3 electric car will be in showrooms across Europe from 2014 onwards and the company is currently putting together a new salesforce to concentrate upon sales of the vehicle. It is believed that the company will make a major player for the electric vehicle market and the success or failure of the BMW i3 will dictate the future direction of the company’s hopes and aspirations.
Will the BMW i3 mark the company’s first successful venture in the electric vehicle market?