BMW has announced plans to roll out a crack team of “tech savvy salespeople” across Europe as the company looks to roll out the BMW i3 electric car in 2014. This team of tech savvy salespeople will not be rewarded on commissions but will receive a salary from the company.
Their role will be purely and simply to inform the public of the attractions and the many advantages of electric vehicle travel and increase the company’s profile in the electric vehicle market.