Why get an EV?

There are many who like their regular cars and are not convinced about the benefits of EVs, or just don’t care. If we cannot convince people about the benefits of EVs and that this is needed, the new technology cannot succeed.

So how can e.g. Better Place convince their customers that this is the way to go? How should they communicate that their solution is better than the already existing ones, or other alternatives???

why would you get an EV?