It has been a busy week for Tesla, as it always is, and while there are some challenges ahead the company seems well positioned to maximise its own strengths. So, what has been going on in the world of Tesla over the last week?
[B]Unions look to control Tesla assembly factory[/B]
Tesla has the only assembly factory in the US without union representation and it seems that the United Auto Workers union would like that to change. The union believes that with Tesla ramping up expectations in the short to medium term, producing up to 500,000 cars per annum, there is a need to protect the workforce. The company seems reluctant to let union representation impact the working relationship with those in the assembly factory but will Tesla be forced to give in?
[B]Tesla co-founder Marc Tarpenning attacks hydrogen fuel cells[/B]
Hydrogen fuel cells are the latest hot topic in the world of alternative transport and while many of the utility companies are supporting hydrogen fuel cells, not everybody is convinced. Tesla co-founder Marc Tarpenning has launched a scathing attack on the industry suggesting that hydrogen fuel cells are a “scam” and supported more for their inefficiencies as their efficiencies. While he no longer speaks for Tesla his recent podcast is certainly worth listening to!
[B]Mercedes-Benz to introduce 4 new EVs by 2020[/B]
While there is no doubt that Tesla has been the driving force behind the electric car industry it seems that many of the luxury car manufacturers are targeting the top end of the market. It is been announced that Mercedes-Benz will introduce four new electric vehicles by 2020 and while they will not be in the “mass-market” sector they will benefit from German government EV subsidies.
This is just the latest well-known company to target the electric vehicle market and put more pressure upon Tesla’s leading light Elon Musk. Can Tesla handle this intense pressure? Will competition push the company too far? Can Elon Musk deliver on all of his promises?