How can we encourage young drivers to consider electric vehicles?

One of the main problems with electric vehicle market at the moment is the fact that experienced motorists are often very reluctant to look any further than gasoline/petrol vehicles. Perhaps the key to the future success of the electric vehicle market is to look at younger drivers and those looking to pass their driving test in the short to medium term?

If electric car manufacturers can make electric vehicles more “trendy” then perhaps this will help future sales?