Chevrolet Spark launched as Chevrolet Beat in India

In what is certainly going to cause confusion amongst consumers around the world, the Chevrolet Spark, Chevrolet’s much acclaimed vehicle, has been launched in India under the name Chevrolet Beat. It is unclear at this moment in time why the company chose to change the name of his vehicle despite the fact that it will be the company’s major blockbuster in the car industry during 2013/14.

Why do car manufacturers need to make things even more complicated?