# BMW and Fiat offer free car rental days to EV customers

**URL:** <https://community.electricforum.com/t/bmw-and-fiat-offer-free-car-rental-days-to-ev-customers/3285>\
**Category:** EV Small Talk\
**Created:** [April 2, 2013, 9:04am UTC](https://community.electricforum.com/t/bmw-and-fiat-offer-free-car-rental-days-to-ev-customers/3285 "2013-04-02T09:04:49Z")\
**Posts on this page:** 6\
**Page:** 1

<div class="post-metadata">

**Author:** ![Editor](https://avatars.discourse-cdn.com/v4/letter/e/49beb7/32.png) [@Editor](https://community.electricforum.com/u/Editor)\
**Post date:** [April 2, 2013, 9:04am UTC](https://community.electricforum.com/t/bmw-and-fiat-offer-free-car-rental-days-to-ev-customers/3285/1 "2013-04-02T09:04:49Z")

</div>

In what many will see as a rather bizarre marketing ploy, BMW and Fiat are offering free car rental days to selected EV customers. The Fiat offer sees those purchasing a Fiat 500e gaining access to 12 days of car rental from Enterprise Rental per year as a means of offsetting concerns about journey capacity.

Is this is nothing but a marketing ploy or is it a sensible move to catch the attention of consumers?

---

<div class="post-metadata">

**Author:** ![severn](https://avatars.discourse-cdn.com/v4/letter/s/eb9ed0/32.png) [@severn](https://community.electricforum.com/u/severn)\
**Post date:** [April 2, 2013, 11:41am UTC](https://community.electricforum.com/t/bmw-and-fiat-offer-free-car-rental-days-to-ev-customers/3285/2 "2013-04-02T11:41:16Z")

</div>

Why would they be offering such an offer? Seems like they are insisting that something is wrong with their car in the first place…

---

<div class="post-metadata">

**Author:** ![Editor](https://avatars.discourse-cdn.com/v4/letter/e/49beb7/32.png) [@Editor](https://community.electricforum.com/u/Editor)\
**Post date:** [April 3, 2013, 3:21am UTC](https://community.electricforum.com/t/bmw-and-fiat-offer-free-car-rental-days-to-ev-customers/3285/3 "2013-04-03T03:21:05Z")

</div>

Im not sure about this one - its either a very clever marketing ploy to hook people or a step backwards for the EV industry. Its a strange one!

---

<div class="post-metadata">

**Author:** ![easysavingtipsforhom](https://avatars.discourse-cdn.com/v4/letter/e/5f8ce5/32.png) [@easysavingtipsforhom](https://community.electricforum.com/u/easysavingtipsforhom)\
**Post date:** [January 20, 2014, 11:14pm UTC](https://community.electricforum.com/t/bmw-and-fiat-offer-free-car-rental-days-to-ev-customers/3285/4 "2014-01-20T23:14:44Z")

</div>

Very Clever way to move to catch the attention of consumers… I agree…

---

<div class="post-metadata">

**Author:** ![anta](https://avatars.discourse-cdn.com/v4/letter/a/e0b2c6/32.png) [@anta](https://community.electricforum.com/u/anta)\
**Post date:** [January 29, 2014, 6:04pm UTC](https://community.electricforum.com/t/bmw-and-fiat-offer-free-car-rental-days-to-ev-customers/3285/5 "2014-01-29T18:04:39Z")

</div>

thanks for sharing it

---

<div class="post-metadata">

**Author:** ![FabianTUM](https://avatars.discourse-cdn.com/v4/letter/f/df788c/32.png) [@FabianTUM](https://community.electricforum.com/u/FabianTUM)\
**Post date:** [May 23, 2014, 11:54pm UTC](https://community.electricforum.com/t/bmw-and-fiat-offer-free-car-rental-days-to-ev-customers/3285/6 "2014-05-23T23:54:21Z")

</div>

That’s clever because EV owners are mostly concerned about their EV range. So if you want to go on a trip on the weekend, you can then rent a combustion engine car for free from BMW. Impressive!